The Wolseley Restaurant Business Plan Case Study

The Wolseley Restaurant Business Plan - Case Study Example The Wolseley provides accessible and low-cost foods to customers with the best quality, delicious coffee-based products and also entertainment opportunities to the hundreds of people in the area and the visitors of the hotels which are in a five-mile radius distance of the restaurant. The Wolseley has established itself as one of the best choices of London residents and also for the tourists and the people cities who come from nearby cities. The Wolseley restaurant provides a "complete and best-quality" afternoon experience for people looking for something that will become popular among London diners in a short time. The caf has simple intent. It provides a completely pleasurable, fleshly, yet casual coffeehouse and/or eating experience for many people in London and the people from other cities or tourists.  Customer services: The customers spend their money to enjoy a good time. They would have a bad experience if the services are not of the highest quality. Each of the staffs at Wolseley is supposed to be gracious, effective, and thoughtful.Marketing strategy: The Wolseley targets its audience in many effective ways. The location of the restaurant is in an accessible area of the city but many customers will need to be familiar with the products and services offered at the Wolseley restaurant/caf. Management techniques: The Wolseley has a firm appreciation on food, drinks, and labor costs. The eating/amusement/coffee-house experience for customers is delivered to them in a state that will not only inspire them to visit the restaurant again but encourages marketing techniques such as word-of-mouth which is accomplished by recommendations of the products and services to other customers. In the Wolseley, a proper list of products, management of the staff and workers, and controlling the quality of products is a key issue. The Wolseley is a caf, a restaurant and a coffeehouse altogether that provides fair-priced and delicious foods to the customers. In the coffe e-house, customers can offer coffee and espresso-based drinks, shaved-ices, fruit flavored and/or juiced drinks, and other drinks that can be typically offered by a coffee shop.